IIVO is empowering the future of agribusiness professionals in Mexico


Queretaro, MX, January 12
- Hoogendoorn Growth Management proudly announces a groundbreaking alliance with Tecnológico de Monterrey, one of the most prestigious private universities in Mexico and Latin America, known for its strong emphasis on entrepreneurship, technological advancements, and its commitment to contributing to the development of society.

The momentous occasion unfolded at CAETEC, the Experimental Agricultural Field of Tec Campus Queretaro, a thriving hub conceived four decades ago for the multifaceted exploration of agricultural disciplines. Serving as one of Tec de Monterrey's premier laboratories, CAETEC played host to the formal presentation of the cutting-edge IIVO computer by Hoogendoorn, symbolizing an unwavering commitment to advancing agricultural practices through state-of-the-art technology.

The IIVO computer, at the heart of this partnership, is a revolutionary system designed to optimize greenhouse climate control, irrigation management, and overall crop management. It combines sophisticated sensors, artificial intelligence algorithms, and real-time data analytics to create a comprehensive and responsive system.

The event began with an exclusive tour for the Vice President of Tec de Monterrey, Pascual Alcocer, and the Dutch Ambassador, Wilfred Mohr, showcasing the intricate workings of the IIVO computer and a comprehensive exploration of CAETEC's 2 hectares of greenhouses and seven technology modules.

In a dedicated room, Martin Helmich, CCO of Hoogendoorn Growth Management, delivered a powerful message highlighting the pivotal role of partnerships in cultivating expertise in new technologies. The occasion witnessed the official recognition of the collaboration, affirming Hoogendoorn and Tec de Monterrey as strategic partners in advancing agricultural practices. Helmich highlighted the importance of such partnerships, emphasizing their role in cultivating agricultural professionals equipped with knowledge of new technologies and fostering a dynamic exchange of expertise.

Dutch Ambassador Wilfred Mohr emphasized the significance of the collaboration between a Dutch industry leader and a Mexican educational institution, praising it as a catalyst for knowledge exchange and technological advancement in the agricultural sector.

In closing, Pascual Alcocer expressed gratitude for the IIVO computer, acknowledging its potential to enhance research capabilities within CAETEC and provide students with invaluable hands-on experience in cutting-edge agricultural technologies.

The event witnessed enthusiastic participation from students, professors, directors, and entrepreneurs within the sector, highlighting the anticipation for utilizing Hoogendoorn's innovative technology to further agricultural research and education.

This strategic alliance between Hoogendoorn Growth Management and Tec de Monterrey is poised not only to enhance the education of agribusiness professionals but also to elevate the broader agricultural sector in Mexico by advocating the adoption of advanced technologies and practices. It epitomizes the shared vision of both entities to drive positive change and innovation in the field of agriculture.

For more information on Tecnológico de Monterrey see the video below.