Hoogendoorn visiting the Middle East

Fouad Ababou (Sales Manager UAE) and Martin Helmich (CCO at Hoogendoorn Growth Management) made a trip through the Middle East. They had a very interesting meeting with Lody Embrechts, Ambassador of the Kingdom of the Netherlands in the UAE and Fleur Hoog Antink, Senior Commercial and Economic Advisor at the Embassy of the Kingdom of the Netherlands in the UAE. After several meetings with our customers and partners in the Middle East they also visited, as a proud sponsor, The Netherlands pavilion at Expo 2020 Dubai.

Martin Helmich, Fouad Ababou, Lody Embrechts, Ambassador of the Kingdom of the Netherlands in the UAE and
Fleur Hoog Antink, Senior Commercial and Economic Advisor at the Embassy of the Kingdom of the Netherlands in the UAE

Expo 2020 has opened its doors. This is the first World Expo in this region. More than 200 countries and organizations are participating in this event and of course the Netherlands is also participating with The Netherlands pavilion. The Netherlands pavilion is a unique place. It is a biotope where we unite water, energy and food through innovation and demonstrate the connections between these three sectors. Here the Netherlands can show what our country has to offer in terms of smart solutions for these three sectors. Under the name; Uniting Water Energy Food, various companies will show their latest innovations.

Hoogendoorn Growth Management is proud to contribute to this Biotope. We are the specialist when it comes to climate-, water-, energy- and data-management. In the Dutch pavilion the IIVO process computer is set up with the latest high-tech vision camera techniques that closely monitor the condition of the plants.

The crowning glory of our work is that The Netherlands pavilion won the award for the most sustainable building at the Expo 2020 Dubai. Do you want to stay updated on The Netherlands pavilion and all developments in the Middle East? Keep following us!