Worldwide access to innovative software and intelligent algorithms

Cooperation between Royal Brinkman and Hoogendoorn Growth Management


‘s-Gravenzande/Vlaardingen – Royal Brinkman and Hoogendoorn Growth Management have entered into a partnership to supply growers worldwide with one of the most advanced climate computers. Under the motto ‘Let’s improve together’, the ambitious organisations will work together to further develop the global horticultural sector in a sustainable way. With the addition of the IIVO process computer to Royal Brinkman’s assortment, an even larger group of international growers will be able to choose smart software and advanced hardware to determine and manage the specific needs of the crop.

Serving the grower of the future

In line with Royal Brinkman’s growth strategy, the cooperation has been confirmed by signing. Bas Brinkman, Director of Technology at Royal Brinkman: “This cooperation is a great step in implementing how both organisations want to serve the grower of the future. It offers the grower a solid partnership with innovative products and excellent service. By now also being a full partner of Hoogendoorn, we expand our product range and are even better able to offer the solution that best suits our customers’ needs. Moreover, we are able to provide full installation, service and maintenance worldwide.”

Expansion of international partner network

For Hoogendoorn Growth Management, this collaboration means an expansion of their international partner network with a reliable and well-established partner in covered horticulture. “We are excited about this next step in cooperation. With this, we add a professional and specialised partner to our network that can open new doors for us internationally. For example, by working closely with Royal Brinkman Australia, this partnership also gives Hoogendoorn a stronger local presence there. With the IIVO, we offer the grower the best technology in a revolutionary system. Ready for the future to grow even smarter. This partnership is certainly going to contribute to us being able to let as many growers as possible benefit from this worldwide,” said Martin Helmich, CCO of Hoogendoorn Growth Management.


From left to right: Royal Brinkman: Bas Brinkman – Technical Director and Ton van Mil – CEO, Hoogendoorn Growth Management: Angela Luijten – Projectmanager International Business & Strategy, Martin Helmich – CCO and Kevin Spoelder – Team Lead Sales.